Digital Marketing Manager – Everything You Need to Know

 Creating a brand image on the internet is one of the most important tasks of the marketing team, led by the Digital Marketing Manager. What do they do? What requirements must be met to apply for this position? Here are the key competencies and development prospects for this specialist. 

From this article, you will learn: 

• who a digital marketing manager is, 

• who can become a digital marketing manager, 

• what are the development prospects in the profession of a digital marketing manager, 

• how much a digital marketing manager earns. 

 

Digital Marketing Manager – What are the responsibilities and daily tasks?  

Nowadays, it is hard to imagine a brand that does not conduct any advertising activities online. The internet is one of the primary media enabling contact with potential customers. Creating a strong brand requires developing a strategy consistent with the company’s business goals. 

A Digital Marketing Manager is responsible for comprehensive management of the brand’s digital marketing. The primary tasks of this specialist include coordinating activities related to promoting the company’s products or services online. A Digital Marketing Manager can be an independent specialist who closely collaborates with marketing agencies or media houses, as well as a team manager. This person coordinates all the brand’s marketing activities online, including social media. They are responsible for creating the company’s online image in line with the chosen strategy and business goals. 

Due to the widespread access to the internet and high competition between brands, the importance of the Digital Marketing Manager’s work is constantly growing. Image crises, caused by, for example, a lack of consistent communication, can affect the company’s financial results. Therefore, job agencies often have many offers for experienced Digital Marketing Managers who specialize in creating marketing strategies for companies from various industries. 

 

What Requirements Must a Candidate for the Digital Manager Position Meet? 

People who want to start a career as a Digital Marketing Manager often wonder if higher education in the field is necessary to coordinate online campaigns. In the field of internet marketing, experience is much more important. However, much depends on the employer. In some places, higher education in digital marketing may be necessary for a candidate to participate in the recruitment process. 

Many people working in marketing have education in other fields, such as management or psychology. Diplomas, courses, and certificates confirming skills related to internet marketing will always be an additional advantage. 

A person employed as a Digital Marketing Manager should have practical knowledge of marketing and analytical tools, such as Google Analytics, enabling the planning and implementation of online campaigns. A specialist dealing with online advertising should also know the basics of SEO and SEM. 

A digital marketing manager should be fluent in English, as most industry news is created in this language. 

 

Scope of Responsibilities of a Digital Marketing Manager 

The primary responsibilities of a Digital Marketing Manager include: 

• developing online marketing strategies, 
• if they are a team manager – supervising the team’s work, 
• monitoring trends, 
• analyzing competitors’ marketing activities, 
• building lasting relationships with clients, 
• collaborating with other company departments, including IT and sales, 
• creating reports for management, presenting the effects of online marketing activities. 

The specific duties of a Digital Marketing Manager will depend, among other things, on the nature of the industry. 

 

Digital Manager – Key Soft Skills 

If managing a team, one of the most important soft skills of a Digital Marketing Manager is team management. The person employed in this position acts as a leader. They are responsible for the work of a team of specialists. Their duties include motivating and coordinating the implementation of previously planned activities. 

A Digital Marketing Manager is expected to have highly developed communication skills. Strategic thinking is also a key skill for this position. Analytical skills are also welcome. Thanks to these qualities, a Digital Marketing Manager can effectively conduct activities aimed at building the brand’s image online. 

The field of internet marketing is developing exceptionally dynamically. The person responsible for online marketing activities must stay up-to-date with the latest trends. An interest in the digital industry will be an additional advantage. 

The person employed in this position should also be particularly resistant to stress. In the marketing industry, an image crisis can be caused by many factors. A Digital Marketing Manager should not only anticipate possible audience reactions but also lead the brand out of a difficult situation when it occurs. 

 

Career Development for a Digital Marketing Manager – How to Acquire New Skills and Advance? 

A Digital Marketing Manager is responsible for coordinating activities related to internet marketing. They can develop in a related position as a Marketing Manager. 

One possible career path for this specialist is also development towards a PR Manager or Brand Manager. The experience gained as a Digital Marketing Manager facilitates career development in other areas related to brand management. 

Acquiring new skills is also facilitated by numerous courses and training in hard skills (e.g., using new tools) and soft skills (related to acquiring new management or communication skills). High-class managers can also benefit from business coaching to operate even more effectively, build better relationships with others, and develop leadership skills. 

 

Digital Manager Salaries – What Are the Trends and Expectations Regarding Remuneration? 

The salary level for a Digital Marketing Manager depends primarily on industry experience. The size of the organization is also significant. In a multinational corporation that runs campaigns for large clients, salaries will be correspondingly higher than in a smaller company. The current salary range for this position is between 15,000 and 20,000 PLN gross. 

Importantly, with the development of the internet marketing industry, the financial expectations of Digital Marketing Specialists are constantly growing. Managers responsible for managing the brand’s online image have access to a wide range of benefits, depending on the company’s benefits policy. 

 

Want to Expand Your Team with a Digital Marketing Manager? 

Contact the specialists from the HRK E-commerce team. We carry out projects for clients from various industries. We recruit highly qualified specialists with many years of experience in the industry who will lead your marketing projects and make your brand stand out from the competition. 

 

Looking for a Job as a Digital Marketing Manager? 

Do you want to develop your career in the field of internet marketing? Are you looking for interesting professional challenges and ambitious projects? Check out job offers from our partners or leave your CV in the HRK candidate database. If we find an offer for which you will be an ideal candidate, we will include your application in the recruitment process. This will give you a greater chance for professional development.