Employer Branding

Conscious building of the Employer's image

Teams consisting of talents

Employer Branding is an activity aimed at consciously creating the company's image as an employer. It has become a permanent part of the strategies of most companies. Recruiting people with high competences, especially in fast-growing industries, is becoming more and more difficult every year. A well-thought-out image-building strategy contributes to faster closing of recruitment opportunities and has a positive impact on employee retention.

Kawa w pracy, odpoczynek, przerwa kawowa, przerwa na kawę

What is Employer Branding?

The foundation of any successful company lies in its competent workforce. To attract and retain top talent, it's essential to view the organization from an employee's perspective. Employer Branding goes beyond just enhancing the company's image; it encompasses a comprehensive strategy that involves consistent actions in this domain. It's advisable to begin by addressing questions like:

How do we want to be perceived by our employees and candidates?

What do candidates expect?

What are the needs of our employees?

Which elements of our offer for employees distinguish us from the competition?

When is it worth choosing Employer Branding?

Every company has its unique requirements, making it imperative to tailor the Employer Branding strategy flexibly. Some objectives identified by our current clients include:

decreasing employee turnover rates,

enhancing employee engagement with the company's culture,

improving the efficiency of recruitment processes,

elevating brand recognition within the market.

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Advantages

Professional image in the eyes of candidates.

At HRK, we know perfectly well how to conduct image activities. All thanks to a team of experts, 10 years of experience and over 100 completed projects. We offer a comprehensive service, which includes assistance in planning a recruitment campaign, preparation of professional job adverts and their emission in the most effective recruitment portals on the Polish market.

Employer Branding services

We support our clients in the following ways:

We strengthen the potential of companies on the recruitment market and help them avoid employee rotation. We offer services such as:

Development of an EB strategy and employer brand management

We prepare strategies tailored to the realities of the company

Defining and implementing EVP

We develop a unique set of values offered to the company employees

Image awareness

We check the level of the company brand awareness on the market

Employee engagement

We verify the level of the employees association with the work culture in the company

Multi-channel campaigns for different target groups (online and offline)

We implement campaigns that are designed to achieve the goals selected together with the client

Strengthening internal communication

We conduct audits and offer a communication strategy tailored to the company

Managing the employer's image in social media

We manage the company profiles in social media so that they are consistent with the company's image

Internship, ambassador, managerial and summer internship programs

We strengthen internal communication, recruitment processes and assessment of candidates

Responsible for the Employer Branding service

Monika Witoń

Head of Marketing & PR w HRK

The HRK Employer Branding team supports clients in building their employer image. We carry out internal and external communication projects that focus on building the involvement of employees, as well as candidates, around the client's brand.

Focus on quality and safety

Find out more about how we ensure the quality of HRK Payroll Consulting services.

See how we care about the quality of our services: Integrated Management System

Expectations of IT employees towards employers in Łódź

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After receiving your inquiry, our expert responsible for the area you are interested in will contact you.

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